What We Deliver
End-to-end solutions that transform ideas into market-ready products, from concept development and sourcing to manufacturing, packaging, and fulfillment.
The Company
Creating products. Powering brands. Scaling commerce.
House of Brands is a trusted design, sourcing, and manufacturing partner for brands, retailers, and marketplaces. We help businesses bring products to market efficiently, combining consumer insight, operational excellence, and scalable execution to support long-term growth.
Who We Partner With
Established brands, emerging businesses, retailers, marketplaces, and entrepreneurs looking to expand product portfolios, strengthen supply chains, and accelerate growth.
Why House of Brands
Deep marketplace expertise, reliable manufacturing capabilities, responsive execution, and a commitment to quality that helps our partners scale with confidence.
23+
years of leadership experience
10M+
customers reached globally
800+
product innovations
3
international offices
Our House of Brands philosophy
One house. Many voices. Infinite possibilities.
We believe in the power of choice, the strength of individuality, and the freedom to be you.
Categories
Built on Expertise. Driven by Demand.
Carefully developed product categories supported by deep manufacturing knowledge, consumer insight, and marketplace experience.
Brand portfolio
Marketplace-ready labels with recognizable category presence.
House Of Brands works across private labels and partner brands, including Myntra-led programs and Lavie as an owned campaign-forward lifestyle brand.
Myntra program
Lavie
Contemporary womenswear accessories with a premium lifestyle edge.Focus: handbags, watches and curated gifting edits.
Myntra program
Lawman
Menswear-coded fashion accessories and everyday styling.Focus: watches, belts and sharp daily wardrobe cues.
Myntra program
House of Pataudi
Classic Indian elegance translated into accessories.Focus: festive, formal and refined accessory stories.
Myntra program
Killer
Youth-led fashion accessories with a bolder retail read.Focus: statement product capsules and marketplace volume.
Myntra program
Mast & Harbour
Relaxed lifestyle styling for clean everyday accessories.Focus: casual, coastal and weekday product language.
Myntra program
Roadster
Outdoor casual attitude across accessories and daily wear.Focus: rugged watches, wallets and travel-led styling.
Myntra program
Wrogn
Contemporary youth fashion with a confident accessory edge.Focus: bold watches, sunglasses and giftable sets.
Myntra program
Provogue
Urban fashion presence with polished retail packaging.Focus: formal accessories and trend-led gifting.
Myntra program
Dressberry
Contemporary womenswear accessories with soft styling cues.Focus: watches, jewellery and feminine gifting edits.
Founder
Rajan Mehta brings the founder's eye to product, distribution and brand scale.
Rajan Mehta is the founder behind House Of Brands, with decades of experience across fashion, lifestyle products and retail partnerships. His public profile positions the company around strategic brand building, global market reach and product-led innovation.
Visit Rajan Mehta's profileFluid Luxe
Campaign partnerships with recognizable voices and faces.
Fluid Luxe is positioned with clean product storytelling, celebrity-led collection moments and an editorial visual system that keeps the watch in focus.
History
From retail instinct to operating platform.
Foundations
Category knowledge, retail relationships and product development discipline form the base.
Expansion
House Of Brands grows across fashion accessories, apparel programs and online retail channels.
Now
Fluid Luxe, Myntra programs and multi-platform partners bring the portfolio to wider audiences.
Partners
Built for the places customers already shop.
House Of Brands works with leading marketplaces and retailers across high-volume fashion, kidswear, department store and international commerce channels.
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